The Internet Is Making The World Smaller. Soon 6 Degrees of Separation is going to become 3! I was tweeting with my new friend in Indonesia a few weeks ago and it dawned on me that this is sooooo Amazing! I’ve been using the internet long enough for it to be second nature but when I pause to think about how it literally unites people from all over the planet, there is simply no other way to describe it! Establishing your home based network marketing business online enables you to introduce your business to millions of potential customers and business partners. I’m going to go over a little bit of the advantages the online market has to offer your home based network marketing business from a research perspective. Imagine you have a business, but it isn’t online yet. What is the difference between your online/offline marketing efforts?

For the Small Business Entrepreneur, marketing their business offline has been a challenge due to the complexity of targeting their niche or micro niche efficiently and effectively. Traditional advertising mediums are: newspapers, radio & television. All of which are costly unless you’re advertising in weekly circulars. Still, these circulars may not be conducive to your home based network marketing business depending on who your target audience is. The average small business entrepreneur can’t afford the costly advertising fees that are associated with radio and television. So what does that leave us with? Fliers? Post Cards? Networking Meet ups?

How will you determine where to find your target audience? A way to do it is to target people who have already subscribed to a specific type of magazine or database. However, this method is expensive and generally out of the league of the small to medium business person and new business owners. This leads us to Online Marketing. How can it benefit you?

I’ll begin by defining a Market. What is it? We can define a market as a segment of the general population that share a common need or desire, have the capacity to pay (via credit card, PayPal account etc) and are motivated to BUY something that satisfies their need or desire.

So What is a Niche? A niche is a sub-set of a larger market.

Example-
• Market – A group of people who would be interested in the Epson Company.
• Niche – A group of people who are only interested in Epson Printers
• Micro-Niche -A group of people who are only interested in Epson Laser Printers

Online, people define their interest in relation to the keywords they use to make searches. Some keywords or key phrases are used more frequently than others making those keywords/key phrases more valuable than others. Sometimes this causes there to be more competing web pages that use those keywords/key phrases.

The goal of a new entrepreneur who wants to take their business online is to find keywords/key phrases that are used by people who are willing to buy a product online (that relates to the keyword being searched for) and for which there is an acceptable level of competition so we have a chance of competing in the search engines for the traffic that exists for the keyword.

Many people aren’t sure what to look for when researching their keywords. Everyone assesses the market in their own way. This is how I was taught and thus it is how I will share it with you.

Keyword Hierarchy
• We can define the keyword hierarchy in terms of the number of competing pages (phrase matched) that exist for that keyword:
• Phrase Matched – The webpage contains the specific phrase, not just the keywords.
• Broad Matched – When the webpage contains the specific keywords but not the specific phrase.

>1,000,000 pages: Market to Mega Market Keyword
30,000 – 1,000,000: Niche Keyword
<30,000 pages: Micro-Niche Keyword

When Looking at Traffic to your keywords, you don’t really want to focus on keywords with too little traffic. Focus on keywords with more than 80 searches per day if you’re the #1 website for that keyword. If you’re interested in capturing a new market, I think it would be good to also target the smaller niches that are not being catered to in addition to a really good keyword in a micro niche that you have discovered. Use the smaller niches as an add-on!

Lastly, I mentioned phrase match versus broad match earlier. To search for a keyword in google, put open quotes before the keyword. Ie. “internet marketing
All other keyword searches are broad matched.

As always, if you found this article useful Retweet it! Until The next time.

Yours in Discovery,
Deyondela Royall

If you’re like most entrepreneurs looking to start a Network Marketing Internet Internet Business, chances are, you’re not quite sure where to start. The first thing you will need to do is your due diligence. If you aren’t sure what type of products you want to sell, a good rule of thumb is, determine your products based on your passion. A wise woman once said “If you do what you love, you’ll never work a day in your life” and I’ve found this to be true. Think about the things you like or the change you want to see in the world and perhaps how you can contribute to that change. If you actually LIKE what you’re doing, your passion and dedication to your business will keep the doors open even when nobody is walking through them. : ) The general idea is to research the market you’re thinking about entering BEFORE setting up shop. This will save you from the heartache that so many entrepreneurs experience when they find out there is no market for their business. Researching your market FIRST will put you at the head of the class and separate you from the rest. So step #1 is do your due diligence!

So how do you do your due diligence? Your goal is to make sure the market you’re interested in has buyers. What is the supply and demand like? Are there people searching for keywords in your market daily? If the answer is yes, you have pretty much determined a demand exists in your market. Ideally you want to establish an online business in a market with a reasonable to high demand. Now that you know there is a demand, what about supply? How many web pages currently exist that cater to your potential market or keyword? If the number is high…let’s say…greater than 30,000, you might want to continue searching for a smaller niche that has the same demand with fewer competitors. The key is finding a micro niche with a high demand but low supply. After you have mastered this equation of success, your only next step is to begin marketing your product and optimizing your website to put yourself in front of the traffic. I will go into detail about how to do this in a later post. For now, think about what type of products you want to offer or if you don’t have products and you’re researching a network marketing internet business, think about unique keywords within the industry that you can focus on to achieve the level of success that you desire. Stay tuned for more articles that will give you more insight into researching your market. The fun has just begun.

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