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Are you Feeling rushed by your screen capture software? Are you at the end of your educational video before you can cover all of the points to your topic? Do you feel like you’ve entered a contest on who can cover the most ground in the shortest amount of time? If your answer is “yes”…I believe I have found the remedy but first I’d like to emphasize the importance of using a non-restrictive screen capture program in your business.

If you are building a home based business, you need an arsenal of solid tools to help build your clientele. Some entrepreneurs prefer to solely market their product. That sounds like an incomplete sentence doesn’t it? Of course it does because business relationships are just that…relationships and the sentence in question, only covered one aspect of that relationship. Let’s analyze this. The entrepreneur who expects to attract customers by waving their product in the air has little chance of getting the business when stationed next to an entrepreneur who advertises a free product (and no I’m not talking about the free product your opportunity provides). The product I’m referring to is “information”.

I am proposing it is essential to your business to have the ability to transfer information to your customers for free. It is also important to provide this information with a high level of quality. In the end, the customer is going to prefer to do business with an entrepreneur who teaches them something in lieu of the entrepreneur with their hand out.

So for those entrepreneur’s who strive to provide their customers with high quality content via tutorials and would like to do so without feeling rushed, I would like to introduce you to CamStudio, an open source Screen Capture Software Application. For those of you who are unfamiliar with Open Source Software, that’s just a fancy term for “free”. : )

CamStudio has an array of features including auto-panning, text annotations, video annotations, unlimited recording time, different output formats and the list goes on.

You can download the software at www.camstudio.org. You will need to download the executable file as well as the codec file. If you need step by step instructions, I have created a video especially for you. Watch it when you have plenty of time. I used the software to record the video and thus was not subjected to time restraints. The video is a whopping 20 minutes in duration but I introduce you to some additional goodies that aren’t mentioned here. Enjoy and as always, if you find the tutorial helpful, tweet it or share it with a friend.

If you’re like most entrepreneurs looking to start a Network Marketing Internet Internet Business, chances are, you’re not quite sure where to start. The first thing you will need to do is your due diligence. If you aren’t sure what type of products you want to sell, a good rule of thumb is, determine your products based on your passion. A wise woman once said “If you do what you love, you’ll never work a day in your life” and I’ve found this to be true. Think about the things you like or the change you want to see in the world and perhaps how you can contribute to that change. If you actually LIKE what you’re doing, your passion and dedication to your business will keep the doors open even when nobody is walking through them. : ) The general idea is to research the market you’re thinking about entering BEFORE setting up shop. This will save you from the heartache that so many entrepreneurs experience when they find out there is no market for their business. Researching your market FIRST will put you at the head of the class and separate you from the rest. So step #1 is do your due diligence!

So how do you do your due diligence? Your goal is to make sure the market you’re interested in has buyers. What is the supply and demand like? Are there people searching for keywords in your market daily? If the answer is yes, you have pretty much determined a demand exists in your market. Ideally you want to establish an online business in a market with a reasonable to high demand. Now that you know there is a demand, what about supply? How many web pages currently exist that cater to your potential market or keyword? If the number is high…let’s say…greater than 30,000, you might want to continue searching for a smaller niche that has the same demand with fewer competitors. The key is finding a micro niche with a high demand but low supply. After you have mastered this equation of success, your only next step is to begin marketing your product and optimizing your website to put yourself in front of the traffic. I will go into detail about how to do this in a later post. For now, think about what type of products you want to offer or if you don’t have products and you’re researching a network marketing internet business, think about unique keywords within the industry that you can focus on to achieve the level of success that you desire. Stay tuned for more articles that will give you more insight into researching your market. The fun has just begun.

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